In the early days, the primary channel for marketing meat snacks was trade shows. Roger Ball and Roger Taylor at 1974 or 1975 at a Taylor Chip Show in Atlanta, Georgia. The booth captured the flavor of the Old West by using two hay bales, a saddle, and a lariat. This photo was from on of the first shows they ever attended. The product came from a nationally approved plant the Ball’s owned in Salmon, Idaho. National approval meant that the product could be taken out of the state of Idaho and sold nationwide.